Wednesday, 20 November 2019

MGT301-Principles of Marketing Quiz MCQs Theme 1-6 (Video lectures Topic 1-77) Objective Questions | SUPERSTARWEBTECH


MGT301-Principles of Marketing Quiz  MCQS #Objective #Questions

1. The societal marketing concept call on marketers to balance consumer wants and desires, company profits, and society's interest.
  • True ✔
  • False
2. Customer value is defined as the customer's evaluation of the perceived difference between all the benefits and all the costs of a marketing offer relative to those of competing offers.
  • True 
  • False
3. Demarketing is a marketing philosophy focused upon product differentiation and positioning
  • True 
  • False
4. Your accounting department must measure revenues and costs to help the marketing department know how well it is achieving its objectives.
  • True 
  • False
5. When sellers focus on existing needs and lose sight of the underlying customer wants, they suffer from marketing myopia.
  • True 
  • False
6. Most firms follow the production concept when they face overcapacity.
  • True
  • False 
7. The significant trends in the natural environment include shortages of raw materials and increased pollution
  • True 
  • False
8. When firms take aggressive action to affect the public and forces in their marketing environment, they are taking an environmental management perspective.
  • True 
  • False
9. At times it becomes necessary to reduce demand for some products and services. When the government tries to reduce the smoking of tobacco products, it adds more tax to the products and is practicing demarketing.
  • True 
  • False
10. Marketing management is interested in serving all customers in every way to remain competitive in today's markets.
  • True 
  • False 
11. Mission statements should be realistic and general in nature.
  • True
  • False
12. Holiday Inn has divided the total customer market into smaller segments and selected the most promising segments. Deciding what position it wants to occupy in these segments is called targeting.
  • True
  • False
13. A company with limited resources might decide to serve all segments of a market.
  • True
  • False
14. At Air Online, "we create customer connectivity, anytime, anywhere." is a product-oriented business definition.
  • True 
  • False
15. After carefully questioning your major suppliers and resellers, you ascertain they do not form important sources of intelligence information for marketing decision making.
  • True 
  • False
16. Secondary data provide good starting points and often help to define problems and research objectives, though most companies must also collect primary data.
  • True
  • False
17. The image a product reflects in the minds of consumers is called market segmentation.
  • True
  • False
18. "At Nike, we sell shoes"  is a market-oriented business definition.
  • True 
  • False
19. Revlon has clearly defined its "mission" of selling lifestyle and self-expression. As the firm prepares to launch its strategic plan, the mission needs to be turned into a detailed set of objectives that guide the whole company.
  • True
  • False
20. Marketing researchers can conduct their own searches of secondary data sources today by using commercial secondary data sources.
  • True
  • False
21. Product, Price, Place and promotion make up the elements of a firm's marketing mix.
  • True y
  • False
22. The simplest definition of modern marketing is managing profitable customer rleationships.
  • True y
  • False
23. Customer-perceived value depends on the product's perceived performance relative to a buyer's expectations.
  • True y
  • False
24. When backed by buying power, needs become demands.
  • True y
  • False
25. Smart marketers look beyond the attributes of the products and services they sell. They create  brand experiences for consumers.
  • True
  • False
26. Delivering superior customer value and customer satisfaction are the two keys to building lasting customer relationships
  • True
  • False
27. The selling concept holds that consumers will not buy enough of the firm's products unless it undertakes a large scale selling and promotion effort.
  • True
  • False
28. The difference between human needs and wants is that needs are states of felt deprivation.
  • True
  • False
29. As exchange is the core concept of marketing, whereas a transaction is marketing's unit of measurement.
  • True
  • False
30. Marketers of products, services, and ideas only practice marketing, whereas buyers do not.
  • True
  • False
31. The production concept and product concept are two philosophies that can both lead to marketing myopia.
  • True
  • False
32. Marketing offers are limited to physical products.
  • True
  • False
33. When backed by buying power, wants become demands.
  • True
  • False
34. Human needs are shaped by culture and individual personality.
  • True
  • False
35. Selling is managing profitable customer relationships.
  • True
  • False
36. Who is our target market and what's our value proposition are two important questions underlying marketing strategy.
  • True
  • False
37. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction.
  • True
  • False
38. When railroad companies thought that users wanted trains rather than transportation and overlooked the growing challenge of other modes of transportation they were following the selling concept.
  • True
  • False
39. Customer Relationship Management (CRM) is nothing more than a customer data management activity.
  • True
  • False
40. A person who works with and through other people by coordinating their work activities in order to accomplish organizational goals is called:
  • A very intelligent individual
  • A supervisor of production work
  • A manager
  • An operations supervisor
41. If an individual fail to report to his/her work, this phenomena can be termed as ___
  • Delinquency
  • Absenteeism
  • Insubordination
  • Turnover
42. Memory, spatial visualization and number aptitudes are dimensions of:
  • Mental ability
  • Physical ability
  • Logical ability
  • Intellectual ability
43. In an organizational setup ___ is a performance measure of both efficiency and effectiveness.
  • Organizational citizenship 
  • Employee productivity
  • Employee motivation
  • Organizational behavior
44. Which of the following ability is required to perform a job of an "Interior decorator"?
  • Perceptual speed
  • Number aptitude
  • Spatial visualization
  • Body coordination
45. The smell of fresh cake baking makes Saima's mouth water is an example of which one of the following learning theory?
  • Classical conditioning
  • Operant conditioning
  • Social learning
  • Reinforcement theory 
46. Which of the following factors make it imperative that organizations be fast and flexible?
  • Temporariness
  • Corporate excess
  • Advances in corporate strategy
  • Globalization
47. Evaluating the ability to manage, secure, and control, scarce and valued resources and skills is the prominent feature of ___
  • Internal system Approach
  • Innovation Approach
  • Efficiency Approach
  • None
48. ___ is managing profitable customer relationships.
  • Management
  • Control
  • Marketing
  • Human Resources
49. Characteristics such as age, gender, and marital status are known as ___
  • Psychographic characteristics
  • Biographical characteristics
  • Geographical characteristics
  • Behavioral characteristics
50. ___ works on supposition that consumers/customers buy products which fulfill their needs.
  • Production concept
  • Marketing concept y
  • Selling concept
  • Product Concept
51. Which of the following options refers to the activities that are associated with planning, pricing, promoting and distributing the product or service?
  • Marketing y
  • Selling
  • Promotion
  • All of given
52. ___ focuses on making every possible sale of the product, regardless of the need of customer.
  • Production concept
  • Marketing concept
  • Selling concept y
  • Product concept
53. ___ focuses on making better-quality products for their customers.
  • Production concept
  • Marketing concept
  • Selling concept
  • Product concept y
54. Marketing is a process which aimed at ___
  • Production 
  • Financial management
  • Satisfaction of consumer needs/wants y
  • None
55. The ___ is a marketing concept that holds that the company makes its marketing decisions by considering consumer's needs and, wants and society's long term interests.
  • Product
  • Production
  • Selling
  • Societal Marketing y
56. A transaction involves ___
  • At least two individuals/ Parties
  • Both is capable to communicate and deliver
  • Both are free to accept or reject the offer
  • All of given y
57. Delivering customer satisfaction in return of profit is known as:
  • Management
  • Marketing y
  • Selling
  • Distribution
58. Building, keeping and growing profitable value-laden relationships with all customers of a company refers to which of the following options?
  • Customer lifetime value
  • Customer perceived value
  • Customer relationship management Y
  • Societal marketing
59. The 4 P's of marketing are the product, price, place, and promotion. Occasionally marketers consider two more P's. These are:
  • People and Processes
  • Profits and Processes
  • People and Profits y
  • Profits and Procedure
60. All of the following are the actors of micro environment EXCEPT:

  • Company
  • Suppliers
  • Marketing Intermediaries
  • Demographic environment y

61. All of the following are the forces of macro environment EXCEPT:

  • Economic 
  • Natural 
  • Technological
  • Public y

62. All of the following are the types of public's EXCEPT:

  • Financial
  • Media
  • Local
  • Suppliers y

63. Which of the following is known as the providers of resources to produced goods and services?

  • Suppliers y
  • Competitors
  • Customers
  • Public

64. All of the following are actors of political environment EXCEPT:

  • Laws
  • Government agencies
  • Pressure groups
  • Marketing intermediaries y

65. All of the following are indicators of economic environment EXCEPT:

  • Per capita income
  • Inflation rate
  • Internet rate
  • Gender ratio y

66. All of the following are indicators of demographic environment EXCEPT:

  • Density
  • Life expectancy
  • Median age
  • Per capita income y

67. Which of the following micro environment actors help the company to promote, sell and distribute its products to final buyers?

  • Marketing intermediaries y
  • Competitors
  • The company
  • Public

68. In which of the following marketing channels no intermediaries involves to make their products available to final buyers?

  • Direct channel y
  • Flexible channel
  • Indirect channel
  • Static channel

69. In macro environment, 'pressure groups' and 'government agencies' are part of:

  • Demographic environment
  • Political environment y
  • Economic environment
  • Cultural environment

70. Expanding fields of health care, space, robotics, and bio-genetic industries refers to which of the following environment?

  • Cultural environment
  • Economic environment
  • Technological environment y
  • Demographic environment

71. Marketing stimuli consist of:

  • Product
  • Price
  • Place 
  • All of given y

72. Which of the following is not an environmental stimulus?

  • Economic factors
  • Price factor y
  • Technological factors
  • Cultural factors

73. Which of the following is the part of buyer's black box?

  • Buyer's characteristics y
  • Consumer behavior
  • Buyer attitude
  • Buyer's personality

74. Which of the following is NOT the part of cultural factors?

  • Sub culture
  • Culture
  • Social class
  • Family y

75. Which of the following is NOT the part of personal factors?

  • Self-concept
  • Lifestyle
  • Age and life-cycle stage
  • Roles and status y

76. Which of the following is NOT the part of psychological factors?

  • Motivation
  • Perception
  • Learning
  • Self-concept y

77. Which of the following best describes Upper class?

  • Social elite who live on inherited wealth y
  • Professionals
  • Unskilled labors
  • Independent business persons

78. Which of the following best describes the group which the consumers are inspired with, compare themselves with them and want to be like them?

  • Membership group
  • Brand community
  • Social networking group
  • Reference group y

79. Which of the following needs does not belong to Maslow's hierarchy of needs?

  • Cultural needs y
  • Self-actualization needs
  • Self-esteem needs
  • Safety needs

80. Which of the following best describes the process by which people select, organize, and interpret information to form a meaningful picture of the world?

  • Motivation
  • Perception y
  • Learning
  • Self-concept

81. The tendency of consumers to remember good point made about a brand they favor and forget good points made about competing brands is called:

  • Selective distribution
  • Selective retention y
  • Selective attention
  • None

82. Which of the following buying behavior is undertaken by buyers when they are highly involved in purchase process and there are significant perceived differences among brands?

  • Complex buying behavior y
  • Variety seeking buying behavior
  • Dissonance reducing buying behavior
  • Habitual buying behavior

83. Which of the following buying behavior is undertaken by buyers when they are highly involved with an expensive, risky and infrequent purchase but there are few perceived differences among brands?

  • Dissonance reducing buying behavior y
  • Habitual buying behavior   
  • Variety Seeking buying behavior
  • Complex buying behavior

84. Which of the following buying behavior is undertaken by buyers in purchase of grocery items?

  • Complex buying behavior
  • Variety seeking buying behavior
  • Dissonance reducing buying behavior
  • Habitual buying behavior y

85. Which of the following buying behavior is undertaken by buyers in purchase of sports car?

  • Complex buying behavior y
  • Variety seeking buying behavior
  • Dissonance reducing buying behavior
  • Habitual buying behavior

86. Which of the following buying behavior is undertaken by buyers in purchase of biscuits?

  • Complex buying behavior
  • Variety seeking buying behavior y
  • Dissonance reducing buying behavior
  • Habitual buying behavior

87. Which of the following is NOT the part of social factors?

  • Family y
  • Social class
  • Roles and status
  • Reference Groups

88. The group which has a direct impact on consumer's purchasing behavior is called:

  • Membership group y
  • Brand community
  • Reference group
  • Social networking group

89. The tendency of people to interpret information in a way that will support what they already believe is called:

  • Selective distortion y
  • Selective retention
  • Selective attention
  • None

90. Which of the following buying behavior is undertaken by buyers in purchase of carpet?

  • Complex buying behavior
  • Variety seeking buying behavior
  • Habitual buying behavior
  • Dissonance buying behavior y

91. Examples of business markets include which one of the following options?

  • Manufacturers
  • Service providing companies
  • Government institutes
  • All of given y

92. Which of the following markets deal with few customers and generate more revenue?

  • Business markets y
  • Consumer markets
  • Financial markets
  • Capital markets

93. The business markets have ___ buyer and seller dependency on each other as compared to consumer markets.

  • Weak
  • Strong y
  • Moderate
  • Little

94. The business buying process is more complex than consumer buying process because it requires:

  • Formal documentation
  • Product specification
  • Proposal writings
  • All of given y

95. In business buying behavior model, which of the following marketing stimuli affect the buying organization which leads to generate buyer responses?

  • Price
  • Place
  • Promotion
  • All of given y

96. In which of the following buying situations, the buyer purchases a product or service for the first time?

  • Straight rebuy
  • Modified rebuy
  • New task y
  • None

97. In which of the following buying situations, the buyer wants to amend product specifications, prices, terms, or suppliers?

  • Straight rebuy
  • Modified rebuy y
  • New task
  • None

98. In which of the following buying situations, the buyer routinely reorders something without any amendments?

  • Straight rebuy y
  • Modified rebuy
  • New task
  • None

99. Which of the following participants are involved in the business buying decision process?

  • Users
  • Influencers
  • Buyers
  • All of given y

100. All of the following participants are involved in the business buying decision process EXCEPT:

  • Buyers
  • Deciders
  • Rack jobbers y
  • Gatekeepers