Tuesday, 14 January 2020

MGT301 Principles of Marketing Quiz MCQs Theme 7-12 (Video lectures Topic 78-154) Objective Questions | SUPERSTARWEBTECH



MGT301-Principles of Marketing Quiz  MCQS #Objective #Questions

1. Style is a larger concept than design. Design describes the appearance of a product.
  • True ✔
  • False
2. Each firm should be able to find a single way to segment each market.
  • True 
  • False 
3. In a product business, products are fairly standardized and can sit on shelves waiting for customers. In a service business, the customer and front-line service employee interact to create the service.
  • True 
  • False
4. An aspect of managing service differentiation is in the company's service delivery.
  • True 
  • False
5. Developing a stronger position within several segments creates more total sales than undifferentiated marketing across all segments.
  • True 
  • False
6. In evaluating different market segments, a firm must look at three factors: segment size and growth, segment structural attractiveness, and company objectives and resources.
  • True 
  • False 
7. Karachi Gifts divides its markets into units of nations, regions, and cities. Bombay uses geographic segmentation.
  • True 
  • False 
8. Unsought products are products and services that the customer usually buys frequently, immediately, and with a minimum of comparison and buying effort.
  • True 
  • False 
9. One important quality for a brand name is that it should translate easily into foreign languages.
  • True 
  • False 
10. We define service as anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need.
  • True 
  • False 
11. A break-even chart shows the total cost and total revenue expected at various sales volume levels.
  • True
  • False
12. When a major moving van company sells accessory products that must be used in moving a household's furniture, it is practicing captive-product pricing.
  • True
  • False
13. POP promotions include displays and demonstrations that take place at the point of purchase or sale.
  • True
  • False
14. Product costs set a floor to the price; consumer perceptions of the product's value set the ceiling.
  • True
  • False
15. Manufacturers may offer an allowance in return for the retailer's agreement to feature the manufacturer's products in some way.
  • True
  • False
16. The media planner has to know the reach, frequency, and impact of each ad.
  • True
  • False
17. The more elastic the demand, the more it pays for the seller to raise the price.
  • True
  • False
18. A company's total marketing communications mix is also called its promotion mix.
  • True
  • False
19. Informative ads are used primarily in the growth stage of the product life cycle.
  • True
  • False
20. The most expensive consumer promotion tool is sampling.
  • True
  • False